Adult worldwide cams
“You have to have something that resonates with the senior as well as the caregiver who is writing the check.”Helgesen, for instance, thought at first that she was “a little young” to need a houseful of gadgets tracking her daily routine.She even got rid of the sensor in her favorite living-room chair soon after it was installed because she didn’t think it was needed.One example is Lively, a senior home-monitoring service backed by Howard Schultz.The Bay Area startup, run by veterans of Apple Inc.One of those is Great Call, which has offered its senior-friendly phones and medical-alert devices at Best Buy for about a decade.Great Call CEO David Inns says he welcomes the competition as a sign that senior care is “finally becoming sexy.” He thinks the entry of companies with established marketing savvy will help all players.“But they may be nervous about that.”To put older consumers at ease, Best Buy is using a specially trained sales team to advise them and their caregivers on what to purchase, while installation is handled by its Geek Squad tech-support crew.
Rhonda Randall, chief medical officer of United Healthcare Retiree Solutions.
If the two test markets work out, Best Buy Chief Executive Officer Hubert Joly envisions rolling out a broader business of sensor-based senior services, sold through health-and-wellness departments in Best Buy’s more than 1,000 stores.
He concedes it’s a bit of a stretch for the electronics retailer: “We’re not top of mind” in the geriatric-care market.
For now, Best Buy is one of a number of consumer and tech companies jockeying for position in a race for a likely billion market to remotely look after grandma.
Joly calls it “white space waiting to be captured.” Fueling the interest in monitoring aging relatives remotely are some compelling demographics.