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The total of all impressions values in the XML file may not exceed 2,048,000,000 - 1.
The larger the number, the more often the ad will be displayed.
In some browsers, the text is displayed as a Tool Tip.
Alternate text is also used for accessibility so that users who cannot see the graphic can hear its description read out loud.
A weighting number that determines how often a particular ad is likely to appear.
It is relative to the impression of other ads in the same file. In the above example, the ad for Contoso is twice as likely to appear as the ad for the ASP.