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She would know: she's been helping clients find love online since 1994."People didn’t have mobile phones and laptops, and the process was people would go home, log on slowly, see who had written to them and write back," she says.Though he'd noticed an overlap in profiles between Grindr and other apps for men, he says Scruff, the app that specifically caters to men interested in facial hair, offered something a little different. If you've dated in the past 20 years, you've likely encountered one – or all – of the myriad dating sites in some form."When I think about the first mobile app that really, I felt, gained critical mass, it was Grindr," says Julie Spira, dating expert and CEO of "Grindr paved the way for people to be aware that there is this dating-on-the-fly scenario happening." On Grindr, you can browse the profiles of fellow users in your area.

But the reality is, plenty of people out there are just looking for something casual.

And as we've increasingly moved our lives online, digital dating's finally shed the stigma it once carried, leaving people free to meet others however they choose.

Julie Spira, dating expert and CEO of says it wasn't always so easy to meet people online.

When so much of the dating site marketing promises love, where should casual daters turn for something less serious? Dating apps like Tinder and Grindr have made it easier for people to seek out relationships of all kinds. Christian Jordal, a licensed family and marriage therapist and certified sex therapist in Philadelphia, says that's a good thing.

"I think there’s a certain empowerment [for people] that comes with being able to sexually explore and enjoy themselves, and, ultimately, maybe meet someone who they can develop friendships with, or maybe it’s a sort of regular sexual contact," he told us by phone.

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