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The tone of the statements issued by Match Group and its majority owner were noticeably different from Bumble’s. In a separate statement, Match Group CEO Mandy Ginsberg said the company is “flattered that Facebook is coming into our space – and sees the global opportunity that we do – as Tinder continues to skyrocket.” “We’re surprised at the timing given the amount of personal and sensitive data that comes with this territory,” Ginsberg’s statement read.“Regardless, we’re going to continue to delight our users through product innovation and relentless focus on relationship success. Facebook’s entry will only be invigorating to all of us.” In a statement, a Hinge spokesperson said Facebook copied the dating app’s tone.They will be able to browse through those users and start a conversation in a private messaging inbox that isn’t connected to the Messenger or Whats App apps.“I know a lot of you are going to have questions about this.Although Facebook has positioned these endeavors as just adding utility for users, they’ve been part of a broader effort to get people spending as much time as possible on Facebook.By providing a range of services in one place, the company becomes even more indispensable in people’s lives.
Earlier this year, Facebook also stepped up its job postings features in an effort to take on Linked In.We’ve designed this with privacy and safety in mind from the beginning,” Zuckerberg said during a keynote speech. The dating feature is set to roll out later this year.Beyond creating new competition for popular dating apps like Tinder, Hinge and Bumble, Facebook’s move will pose a test for them because they have largely come to rely on asking their users to login with Facebook credentials.The feature is opt-in and users will not be matched with people they are already friends with, according to Facebook.Before dating, the social networking behemoth has expanded into numerous other features pioneered by other tech companies, ranging from job postings to payments and online food delivery.