In 2001 Tokimeki Memorial 3 became the first bishojo game to break this trend.However, low sales make it likely that other companies will stick with the traditional 2D graphics.Today the industry has grown, with most publishers making releases for Windows, including download only files.Some of the least pornographic and most successful also branching off into the console market.Released in 1994 by Konami who was on the verge of bankruptcy, the platonic dating sim becoming the first major Bishojo game since Koei's release of Night Life. While the title was another eroge title targeted at males for its sexual content, the players began to identify with the protagonist and the idea overcoming "the emotional trials and tribulations of pure love." A late Play Station 2 port removed the sexual content and sold better than the original leading eventually to two anime adaptations. Dōkyūsei, whose gameplay focused on meeting girls and seducing them, established the standard conventions of the dating simulation genre.
A notable landmark was Jast's Tenshitachi no gogo (1985), a precursor to the modern dating simulation.In the early nineties the atmosphere in Japan became more and more hostile towards bishōjo games.In 1989 serial killer Tsutomu Miyazaki was arrested and was revealed to be a consumer of lolicon manga, causing widespread opposition to pornographic manga, otaku and anything similar.In November 1991 there was an incident where a middle-schooler shoplifted an adult bishōjo game Saori: the House of Beautiful Girls, resulting in increased police scrutiny for makers and retailers.Several prefectures began classifying games as obscene and pulling them off the shelves.